Gumby Nomad Photography
a website design project
SUMMARY
A three-page design and live SquareSpace implementation build to give the client a polished, professional site to showcase the their portfolio of photography work and serve as a platform for prospective clients to reach out. The design created a smooth visual experience that was aligned with the client’s photography style.
SERVICES
UX/UI Design
Web Development
Responsive Web Optimization
Visual Identity Design
ALIGNING IDENTITY WITH THE LENS
A wildlife photographer’s portfolio should never compete with the art it hosts; it should amplify it. For this project, the visual identity was designed to be a seamless extension of the client’s lens. I paired a refined, minimalist palette with organic details—such as topographic map textures—to create a grounded and immersive experience. By prioritizing clean lines and purposeful whitespace, I ensured the vibrant textures of the landscapes remained the undisputed focal point. The final result is a digital environment that compliments the serenity and vastness of the client's work.
A cornerstone of the photographer’s portfolio, providing the natural color story and atmosphere for the digital experience.
THE FRICTIONLESS PATH
Photography is the hook, but accessibility is the conversion. I prioritized a "zero-obstacle" navigation structure, ensuring a logical flow from visual discovery to personal connection. By mapping out a direct path from the galleries to the 'About' and 'Contact' pages, I removed the typical guesswork found in creative portfolios. The interface is intentionally straightforward, allowing prospective clients to move from admiration to inquiry in just a few clicks.
